Transitioning from print-first to digital-first, The DESIGN VISION activity by Sony Design is starting a new narrative and embracing change. As the DESIGN VISION brand has grown in prominence within the organisation over the years, so has its scope. The research/editorial core team is taking the project to the next level on all fronts, including moving the main report to a website format.
Web design
Interaction design
Art direction
Concept
Concept
DESIGN VISION is in the vanguard of customised trend research and forecasting, which in itself is a relatively new and burgeoning discipline. To express this cutting edge quality of the activity, an avant-garde direction for the design and interaction is proposed. Using only typography and images balances out the experimental aspects of the design.
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