LiveLife is the brand created under joint venture company Sony Life Financial Advisers Pte Ltd, which is partly owned by Sony Life, the insurance arm of Sony Financial Group. It is the first time Sony Life has set up business outside of Japan. LiveLife's walk-in retail insurance concept is new to Singapore, with flexibility and trust the main selling points.
Brand Consultancy
Naming
Brand logo (joint with Creative Center Tokyo)
Logo guidelines
Brand visual identity
Brand style guide
Brand tagline
Concept
Modular customisability to organise your insurance needs creatively, as every individual is unique. The brand logo and visual identity reflects these primary concepts, and more. Creating a new brand to compete in an industry with well-entrenched modes of operating requires a unique zeal and spirit, that is why the LiveLife brand identity is unlike the rest of the competition.
Let's talk